EVENT-BASED ENGAGEMENT
Ambassadors can provide a human point of contact within an event-based campaign, helping visitors understand the message and engage with the product.
03 / BRAND AMBASSADOR ACTIVATIONS
BRAND
AMBASSADOR
ACTIVATIONS.
TURN VISIBILITY INTO A CONVERSATION.
DISCUSS A CAMPAIGN EXPLORE THE FORMATS ↓
THE SERVICETURN VISIBILITY INTO A CONVERSATION.
BRING YOUR
PRODUCT TO LIFE.
Brand ambassador activations connect a campaign with people through event-based activity and professional ambassadors. The supplied Pele service description centres on direct engagement that brings a product to life.
An activation can create a place to ask a question, see a demonstration or interact with a brand. A mall environment, a promotional stand or an event can each provide a different setting for that conversation.
FORMATS & POSSIBILITIESTHE RIGHT SURFACE. THE RIGHT SETTING.
GIVE YOUR MESSAGE
A PLACE TO LIVE.
Start with the audience and the campaign objective. Then discuss how the format, location and creative should work together.
01
Professional brand ambassadors
People who introduce the message and engage with visitors.
02
Product demonstrations
A campaign setting where a product can be explained in context.
03
Mall and event activations
A focal point for direct customer interaction.
PROMOTIONAL STANDS
A clearly presented stand can organise a demonstration or a brand conversation. The setting, staff presentation and product message should feel like one campaign.
CAMPAIGN CONTEXTVISIBILITY WITH PURPOSE
MAKE THE BRAND
FEEL APPROACHABLE.
An activation adds a human exchange to a brand message. Rather than only seeing an advertisement, a visitor can have a conversation about what it means. The experience should reflect the product, audience and purpose of the campaign.
LET'S DISCUSS THE POSSIBILITIES ↗Client-supplied images illustrate advertising formats and campaign possibilities. These references and concepts are not presented as evidence of completed Pele campaigns.
YOUR CAMPAIGN BRIEFSTART WITH THE OBJECTIVE
REQUEST
IMPACT.
Tell us where your brand needs to be seen — we'll engineer the visibility.
THREE QUESTIONS TO START.
- What should visitors understand about the product?
- Where will the audience be ready to engage?
- What kind of demonstration or conversation suits the campaign?