STATIC TRAILERS
A large static advertising panel provides a clear campaign surface on a purpose-built trailer. Strong, simple artwork helps a message be understood in passing.
02 / MOBILE BILLBOARDS
MOBILE
BILLBOARDS.
PUT YOUR MESSAGE ON THE MOVE.
DISCUSS A CAMPAIGN EXPLORE THE FORMATS ↓
THE SERVICEPUT YOUR MESSAGE ON THE MOVE.
ADVERTISING
THAT TRAVELS.
Mobile billboards bring advertising media into the neighbourhoods and urban environments a campaign wants to reach. Pele’s supplied formats include static and LED trailers, plus static and digital taxi rooftop billboards.
A moving billboard makes the advertising surface part of a route rather than a single fixed location. The campaign brief can focus on the audience, locations and moments that matter, with the appropriate format discussed for that objective.
FORMATS & POSSIBILITIESTHE RIGHT SURFACE. THE RIGHT SETTING.
GIVE YOUR MESSAGE
A PLACE TO LIVE.
Start with the audience and the campaign objective. Then discuss how the format, location and creative should work together.
01
Static advertising trailers
A large physical panel for focused campaign artwork.
02
LED advertising trailers
Screen-based advertising on a purpose-built mobile unit.
03
Static and digital taxi rooftops
Advertising surfaces that accompany everyday urban routes.
TAXI ROOFTOP MEDIA
Static and digital rooftop formats bring a campaign into everyday urban travel. The vehicle carries advertising media that can be encountered along the journey.
CAMPAIGN CONTEXTVISIBILITY WITH PURPOSE
A CAMPAIGN WITH
A SENSE OF PLACE.
Mobile media can bring a brand message into the areas named in the campaign brief. Route, format and creative should be considered together. A product introduction, local promotion or awareness message can each suggest a different deployment conversation.
LET'S DISCUSS THE POSSIBILITIES ↗Client-supplied images illustrate advertising formats and campaign possibilities. These references and concepts are not presented as evidence of completed Pele campaigns.
YOUR CAMPAIGN BRIEFSTART WITH THE OBJECTIVE
REQUEST
IMPACT.
Tell us where your brand needs to be seen — we'll engineer the visibility.
THREE QUESTIONS TO START.
- Which neighbourhoods or urban routes matter?
- What is the campaign message and intended audience?
- Would a static panel or a digital screen better explain the idea?