PARKING & STREET POLES
Pole-mounted advertising can bring a repeated campaign message into parking areas and everyday pedestrian or vehicle routes.
04 / OUTDOOR ADVERTISING
OUTDOOR
ADVERTISING.
MAKE YOUR BRAND PART OF THE EVERYDAY JOURNEY.
DISCUSS A CAMPAIGN EXPLORE THE FORMATS ↓
THE SERVICEMAKE YOUR BRAND PART OF THE EVERYDAY JOURNEY.
VISIBILITY AT
STREET SCALE.
Outdoor advertising places a brand in the environments people pass through every day. Pele’s supplied offering names mesh fence wraps, parking-lot advertising and street-pole advertising, with the catalogue also illustrating billboard formats.
From a parking area to a neighbourhood street or a larger urban route, outdoor media changes the scale of a campaign. The right environment gives the creative a clear setting and an opportunity to be noticed.
FORMATS & POSSIBILITIESTHE RIGHT SURFACE. THE RIGHT SETTING.
GIVE YOUR MESSAGE
A PLACE TO LIVE.
Start with the audience and the campaign objective. Then discuss how the format, location and creative should work together.
01
Mesh fence wraps
Large advertising surfaces that follow the line of an outdoor site.
02
Parking-lot advertising
Campaign visibility within arrival and departure environments.
03
Street-pole advertising
A message placed along the routes people regularly use.
ROADSIDE VISIBILITY
Street-pole formats can place a campaign along an urban road, using the rhythm and context of the route to support recognition.
CAMPAIGN CONTEXTVISIBILITY WITH PURPOSE
THINK ABOUT
THE WHOLE ROUTE.
Outdoor creative needs to work at the scale and viewing distance of its placement. A focused message, a suitable advertising surface and a relevant environment can make a campaign easier to understand in passing. Billboard examples illustrate additional scale for the campaign discussion, with format availability confirmed against the brief.
LET'S DISCUSS THE POSSIBILITIES ↗Client-supplied images illustrate advertising formats and campaign possibilities. These references and concepts are not presented as evidence of completed Pele campaigns.
YOUR CAMPAIGN BRIEFSTART WITH THE OBJECTIVE
REQUEST
IMPACT.
Tell us where your brand needs to be seen — we'll engineer the visibility.
THREE QUESTIONS TO START.
- Where does your audience regularly travel?
- What message should be understood at a glance?
- Which scale and placement suit the campaign objective?