ATRIUM BANNERS
Large-format banners can use the height and openness of an atrium to make a campaign visible from several levels.
01 / IN-MALL ADVERTISING
IN-MALL
ADVERTISING.
YOUR BRAND, WHERE SHOPPERS ALREADY ARE.
DISCUSS A CAMPAIGN EXPLORE THE FORMATS ↓
THE SERVICEYOUR BRAND, WHERE SHOPPERS ALREADY ARE.
BE PART OF
THE SHOPPING JOURNEY.
In-mall advertising places your message inside shopping centres and retail environments. Pele’s supplied service offering includes atrium banners, displays and digital screens — formats that put a brand into the spaces shoppers already use.
Think of the route from the entrance to the escalators, through an atrium and along a retail walkway. Different placements offer different ways to introduce a message, reinforce recognition or support a promotion.
FORMATS & POSSIBILITIESTHE RIGHT SURFACE. THE RIGHT SETTING.
GIVE YOUR MESSAGE
A PLACE TO LIVE.
Start with the audience and the campaign objective. Then discuss how the format, location and creative should work together.
01
Mall displays
Position a campaign in the everyday movement of shoppers.
02
Digital screens
Use screen-based creative to communicate a focused message.
03
Atrium banners
Give large-format creative room to be seen across an open space.
RETAIL DIGITAL DISPLAYS
Screen-based advertising can present a product, a promotional message or a campaign creative within the retail environment.
CAMPAIGN CONTEXTVISIBILITY WITH PURPOSE
CONTEXT MAKES
THE MESSAGE MATTER.
A shopping environment provides context for a brand conversation. A campaign can introduce a product, support a retail promotion or build recognition along the shopper’s route. The placement, message and timing should work together.
LET'S DISCUSS THE POSSIBILITIES ↗Client-supplied images illustrate advertising formats and campaign possibilities. These references and concepts are not presented as evidence of completed Pele campaigns.
YOUR CAMPAIGN BRIEFSTART WITH THE OBJECTIVE
REQUEST
IMPACT.
Tell us where your brand needs to be seen — we'll engineer the visibility.
THREE QUESTIONS TO START.
- Which shopping areas matter to your audience?
- What do you want shoppers to notice or remember?
- Is the campaign introducing a brand or supporting a promotion?